Jane Iredale
PureBrow Brow Gel
Creamy brow gel with flexible hold and fullness for brushed-up, defined brows.
What it is
PureBrow Brow Gel is a creamy brow gel that adds flexible hold and fullness while grooming brows into place. Jane Iredale offers it in six natural-looking shades and a clear version.
Key ingredients
- Algae extract: The brand says it conditions and protects the hair while supporting a smoother, more manageable finish.
- Hydrolyzed wheat protein: Jane Iredale says this helps brows feel thicker and more voluminous.
- Meadowfoam seed oil: The brand says it hydrates hair and helps improve manageability.
- Panthenol: The official ingredient list includes this conditioning humectant in the tinted shades.
How to use
Use the brush to groom and shape the brows, then soften the gel into place for a fuller, more defined look. The product is designed for flexible hold without a stiff finish.
Who should be careful
The full ingredient list varies by shade and includes beeswax and colorants in the tinted versions. If you are sensitive to waxes, plant extracts, or colorants, patch-test first. This is general product information, not medical advice.
What the brand claims
Jane Iredale says the gel adds flexible hold and fullness while grooming brows into place. The official page also says the formula helps brows look healthier, smoother, and more manageable.
A brow gel for shaping and defining brows.
This draft records the product identified on the official manufacturer page. We have not assigned an unverified listing size or inferred a shade from the image.
Manufacturer ingredient information
The manufacturer provides ingredient information by shade or palette component. These lists are kept separate below rather than combined into one formula. An unverified listing shade is not assigned a formula.
Ash Blonde, Neutral Blonde, Medium Brown, Dark Brown, Auburn, Soft Black Aqua/Water/Eau, Algae Extract, Cera Alba (Beeswax), Stearic Acid, Glycerin, Copernicia Cerifera Cera, Hydroxyethylcellulose, Panthenol, Hydrolyzed Wheat Protein, Limnanthes Alba (Meadowfoam) Seed Oil, Oleic Acid, Raphanus Sativus (Radish) Root Extract. [+/- (May Contain) Iron Oxides (Ci 77489, Ci 77491, Ci 77492, Ci 77499), Titanium Dioxide (Ci 77891), Chromium Oxide Greens (Ci 77288)]
Algae Extract conditions and protects hairs, making them look and feel healthier, smoother and more manageable. Hydrolyzed Wheat Protein helps hair feel thicker and visibly adds volume. Meadowfoam Seed Oil helps hydrate hair and improve manageability to help prevent future breakage.
Clear Aqua/Water/Eau, Glyceryl Polymethacrylate, Spirulina Platensis (Algae) Extract, Glycerin, Raphanus Sativus (Radish) Root Extract, Chondrus Crispus (Carrageenan) Extract, Lonicera Caprifolium (Honeysuckle) Flower Extract, (and) Simmondsia Chinensis (Jojoba) Seed Oil
Algae Extract conditions and protects hairs, making them look and feel healthier, smoother and more manageable. Jojoba Seed Oil helps hair feel stronger and thicker.
Source: https://janeiredale.com/products/purebrow-eyebrow-gel (checked 2026-10-11).
Ingredient lists and shade offerings can change. The manufacturer page and the product package should be checked before purchase.
Sources
- https://janeiredale.com/products/purebrow-eyebrow-gel (checked 2026-10-11)
We have not tested this product.
What's on the label
| Category | Eye Shadows, Liners, Mascara & Brow Makeup |
|---|---|
| Brand | Jane Iredale |
| Model | 19511 |
| GTIN / UPC | 00670959117144 |
| Form | Brow gel |
| Texture | Creamy gel |
| Finish | Flexible hold with a natural-looking finish |
| Shade count | 6 shades plus Clear |
| Key ingredients | Algae extract, beeswax, meadowfoam seed oil, hydrolyzed wheat protein, and panthenol |
| Routine step | Use to shape and style the brows after filling or brushing them into place |
| Key ingredient | None stated |
| Best for | Not specified |
| Fragrance free | Not recorded yet |
| Worth knowing | Not recorded yet |
| Full ingredient list | Not recorded yet |
| Size | Not stated |
| Source | Brand's own product page Checked |
Common questions
What does the official description say about the finish?
Jane Iredale describes it as a creamy brow gel that adds flexible hold and fullness while grooming brows into place.
How many shades are available?
The official product page lists Ash Blonde, Neutral Blonde, Medium Brown, Dark Brown, Auburn, Soft Black, and Clear.
Which ingredients are highlighted on the page?
The brand highlights algae extract, hydrolyzed wheat protein, and meadowfoam seed oil for manageability, thickness, and hydration.
How do I use it?
Use the brush to groom and shape the brows, then soften the product into place for a natural, fuller look.