Jane Iredale
PureBrow Shaping Pencil
Retractable brow pencil with a spoolie for outlining, shaping, and softening brows.
What it is
PureBrow Shaping Pencil is a retractable brow pencil with a tear-drop tip for outlining and filling sparse areas. Jane Iredale says it is designed to shape, define, and soften brows with a long-wear, water-resistant finish.
Key ingredients
- Vitamin C (ascorbyl palmitate): The brand says it helps reduce brow breakage and supports brow health.
- Vitamin E (tocopherol): Jane Iredale says this antioxidant supports healthy skin and hair.
- Synthetic wax: The official page says this helps the formula last and adds water resistance.
- Boron nitride: This ingredient contributes to the pencil’s smooth, easy-to-blend texture.
How to use
Use the tear-drop tip to outline, shape, and fill the brow, then soften and blend the color with the spoolie. The page says the formula is designed to stay put without smudging.
Who should be careful
The official ingredient list includes waxes and colorants in tinted shades. If you are sensitive to waxes or colorants, patch-test first. This is general product information, not medical advice.
What the brand claims
Jane Iredale says the tear-drop tip expertly outlines, shapes, and fills brows, while the spoolie softens and blends color for a natural finish. The product page also says the long-wear formula is water-resistant and stays put without smudging.
A retractable brow shaping pencil with a spoolie.
This draft records the product identified on the official manufacturer page. We have not assigned an unverified listing size or inferred a shade from the image.
Manufacturer ingredient information
The manufacturer ingredient information is reproduced below, including conditional colorants where listed. Check the package received for the current formula.
Diisostearyl Malate, Triethylhexanoin, C20-40 Acid, C20-40 Alcohols, Polyethylene, Synthetic Wax, Glyceryl Behenate/Eicosadioate, Ethylene/Propylene Copolymer, Ethylcellulose, Boron Nitride, VP/Eicosene Copolymer, Tocopherol, Ascorbyl Palmitate May Contain: Mica, Titanium Dioxide (CI 77891), Iron Oxides (CI 77491, CI 77492, CI 77499), Bismuth Oxychloride (CI 77163)
Vitamin C (Ascorbyl Palmitate) helps reduce brow breakage and promotes brow health. Vitamin E (Tocopherol) serves as a topical antioxidant, helping to support healthy skin and hair. Synthetic Wax aids in longevity of wear and water-resistance.
Source: https://janeiredale.com/products/purebrow-shaping-pencil (checked 2026-10-11).
Ingredient lists and shade offerings can change. The manufacturer page and the product package should be checked before purchase.
Sources
- https://janeiredale.com/products/purebrow-shaping-pencil (checked 2026-10-11)
We have not tested this product.
What's on the label
| Category | Eye Shadows, Liners, Mascara & Brow Makeup |
|---|---|
| Brand | Jane Iredale |
| Model | 16032 |
| GTIN / UPC | 00670959117212 |
| Form | Retractable brow pencil |
| Texture | Soft, easy-to-blend |
| Finish | Water-resistant, long-wear |
| Shade count | Six natural-looking shades |
| Key ingredients | Vitamin C, vitamin E, synthetic wax, and boron nitride |
| Routine step | Outline, shape, fill, and soften with the spoolie |
| Key ingredient | None stated |
| Best for | Not specified |
| Fragrance free | Not recorded yet |
| Worth knowing | Nothing flagged |
| Full ingredient list | Diisostearyl Malate, Triethylhexanoin, C20-40 Acid, C20-40 Alcohols, Polyethylene, Synthetic Wax, Glyceryl Behenate/Eicosadioate, Ethylene/Propylene Copolymer, Ethylcellulose, Boron Nitride, VP/Eicosene Copolymer, Tocopherol, Ascorbyl Palmitate May Contain: Mica, Titanium Dioxide (CI 77891), Iron Oxides (CI 77491, CI 77492, CI 77499), Bismuth Oxychloride (CI 77163) Vitamin C (Ascorbyl Palmitate) helps reduce brow breakage and promotes brow health. Vitamin E (Tocopherol) serves as a topical antioxidant, helping to support healthy skin and hair. Synthetic Wax aids in longevity of wear and water-resistance. |
| Size | Not stated |
| Source | Brand's own product page Checked |
Common questions
What kind of tip does it have?
The brand says the tear-drop-shaped tip expertly outlines, shapes, and fills brows.
Is it long-wearing?
Jane Iredale says the formula is water-resistant and stays put without smudging.
How many shades are there?
The official product page lists six natural-looking shades.
How do I use it?
Use the pencil to fill and shape the brow, then soften the color with the spoolie to create a natural finish.